Windsor-Based Whitham Group Receives Strategic Insight, Finds Value in Student Consulting Project
Rohnert Park, California – The School of Business and Economics (SBE) at Sonoma State University (SSU) announced that students Alyssa Dime, Brooke Sherrill, Nicole Dockter, and Gina Delgado were recently honored at the “Project of the Year” experiential learning competition during the 2016 Small Business Institute (SBI) academic conference in New Orleans, Louisiana. The SSU Business Majors were among three finalist teams selected for the competition’s Human Resources category, based on a practical consulting project they conducted on behalf of renewable energy sector recruiting firm Whitham Group.
The winning team identified and analyzed areas of concern to the organization as part of a comprehensive needs assessment and final report, including strategic recommendations for immediate and longer-term implementation. The project was carried out as part of the SSU business seminar in Management Strategy and Policy.
Insights from outside of your firm provide a new perspective on various segments within your organization. The students had an impressive understanding of both the content and its application, as evidenced by high-caliber materials that demonstrated a clear understanding of my business and core values. This was not a set of hypothetical scenarios from a text book, rather an in-depth look at my corporate structure, the challenges we were facing as a small start-up in growth mode, and viable solutions that I’ve since implemented into my daily processes,” Carina Whitham, President of Whitham Group Executive Search said.
“Project-based learning helps students apply theory to practice and creates a true sense of achievement. This award is recognition of the outstanding work done by these students to provide a detailed plan to the client,” Shannon Brodie, Professional Faculty and instructor of Small Business Analysis said.
“We learned so much about business consulting and the effect of strategy on operational outcomes. This project provided an important opportunity to help make lasting improvements for a local start-up,” winning team member and Business Major Gina Delgado said.
For more information regarding the “Project of the Year” experiential learning competition and Small Business Institute (SBI), or for information regarding programs in the School of Business and Economics, please call (707) 664-3477 or visit www.sonoma.edu/sbe.